Viral marketing as a means of promoting goods
Journal: Business Education in the Knowledge Economy (Vol.1, No. 2)Publication Date: 2015-11-01
Authors : Konstantinov Ivan;
Page : 25-27
Keywords : viral marketing; YouTube; advertising; video hosting; video;
Abstract
This article describes the main features of viral marketing. What is a similar type of advertising and how it works. The principles of existence considered by the example of viral online video channel on Youtube.
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Last modified: 2017-10-06 12:20:26