A Study on Consumer’s Preference of Clothing Element and Fabric Composition

ABSTRACT Human race universally wears articles of clothing also known as dress, garments or attire on the body to protect it against the adverse climatic condition. People wear clothing for functional as well as social reasons. Clothing has been regarded as the best way to distinguish social classes, occupation material, status or religious affiliation. Clothing aids, to provide comfort with design elements and technological advancements, in developing a pleasing appearance. The consumer not only buys the clothing, but pays for the methods to produce it. The clothing is made from fabric which has retained an important place in human life, providing the maximum flexibility and adaptability. The study focus on the awareness of consumers about clothing elements and fabric composition.