Social networks as a tool of modern marketing

The development of information technology leads to the fact that in the last decade there has been a clear trend towards a significant change in the way people perceive the world around them and communicate each other. In addition to personal pages in social networks, every year there are more and more public corporate pages, social platforms are an indispensable tool for building relationships with the audience. This article examines the possibility of corporate marketing in social networks, the advantages and disadvantages of such a channel of communication between companies and customers.