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BASIS OF CHILD BRAND FORMATION

Journal: Synergy of Science (Vol.16, No. 1)

Publication Date:

Authors : ;

Page : 0-0

Keywords : Branding; marketing; children's branding; children's goods; children's services;

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Abstract

Children's branding is a relatively recent phenomenon in marketing. Children's marketing is at the junction of two worlds - adult and child. A huge number of features require an integrated approach to the development of brands, whose target audience is children and adolescents. This article examines the features of the formation of children's brands.

Last modified: 2017-10-19 22:26:26