Consumer Perception affects Organizational Strategy- A Study of Indian Rural Retail Sectors

As we know 64% of the population live in rural area hence if we concentrate on this part of population we can get a huge size of future market for our business growth. With the help of this study we can increase their sales and profit and also create a customer satisfaction and loyalty. Through critical analysis we came to know why organizational strategy matters to form a consumer perception and which type of the challenges they have to face in rural areas. In these retail industries, in different localities, all are dealing with a strategic or discontinuous modulation point and requiring changing basically to stay competitive, among them all are facing new realities and tough choice. Are they dissimilar than most companies today? Subject Related to leadership qualities, competitiveness, talent shortage and strategy accomplishment affect most of the retail industries whether they are in rural areas or urban areas. We get a simple answer no. As small retailers in rural areas, need to understand that how to promote their strategy at the ground level involving handling rural consumer, providing services, arranging distribution channel and displaying potential in their organization. So, research paper depicts that how an organizational strategy get affected by the consumer perception towards retail outlets in rural areas and how it differs from the urban areas in Indian subcontinent.