Frame And Blame An Analysis Of How Local Newspaper Framed The Conflict Between Confentional And Technological Application-Based Transportation In Medan

The title of the research was Frame and Blame An Analysis of How Local Newspapers Framed the Conflict Between Conventional and Technological Application-Based Transportation Service in Medan. Waspada Daily Newspaper as local newspapers more frequently put a human face on the issue while national papers more frequently framed it a moral wrong. The objective of the research was to find out how the newspaper constructs the news about this conflict and how it explains the conflict as part of its social responsibility in its news product. The research used qualitative method with paradigm constructivism which considers the subject Waspada Daily News as the central factor in the communicative activity and social relationsand as the function of control toward social facts which occur in society the conflict between motor pedicab drivers and go-jek riders. Framing analysis is a descriptive textual analysis of media used to find out how news is understood and framed by media. The research used Gamson and Modegliani framing model analysis based on constructivism approach in order to find out the representation of media. The theory of Berger and Luckman Reality Construction was used to explain social reality constructed through the process of externalization objectivity and internalization. The result of the research showed that 1 Waspada Daily Newspaper prioritized the conflict because the conflict was the effect of the lack of income of motor pedicab driver and also because there was no regulation on the transportationoperation of Go-Jek online 2 Waspada Daily News exposed the conflict in the front page in four days consecutively which indicated that there were attention and seriousness of moral evaluations.