A STUDY OF CULTIVATION OF MEDIA HABITS AMONG SCHOOL CHILDREN

The research on ‘A study of cultivation of media habits among school children’ is an attempt at understanding yet - to - be - comprehended segment of media and children. Children are today growing in the age of information and communication explosion. Television, movies, the Internet, magazines, newspapers, books, r adio, computer games, billboards and videos are all a part of their world. Students draw a substantial amount of their knowledge about the world from the media around them. It is therefore essential to understand what and how they interpret the messages th at informs, entertains and at times persuades them. India is the second most populous country in the world, with over 1.21 billion people (2011 census), more than a sixth of the world's population. India has more than 50% of its population below the age of 25 which also means that it constitutes a large number of children. Students are really involved with the media. The average American watches between 24 - 28 hours of TV per week, and according to the Kaiser Family Foundation, the average U.S. child (ages 8 - 18) uses the media for about 44 hours per week.