A STUDY ON CUSTOMERS’ PERCEPTION INDEX ABOUT SERVICE QUALITY OF PUBLIC AND PRIVATE SECTOR BANKS IN TIRUNELVELI DISTRICT

Quality of service is very important, especially for the growth and development of service sector business enterprise. Due to the increasing importance of the service sector in the economy, the measurement of service quality became important. Undoubtedly owing to the belief that delivery of high service quality is a must for attaining customers' satisfaction and a number of other desirable behavioural outcomes, recent years have incensed a flurry of research exploring the interrelationship between service quality, satisfaction and behavioural outcomes. 400 sample respondents were selected from Public and Private Sector Banks. This study was undertaken to know study the Customers' Perception towards Service Quality of Public and Private Sector Banks in Tirunelveli District.