Verbal methods of realisation of addresser-addressee relations in French political media texts (through the example of the texts of political videos issued by the candidates for the French 2017 presidential election)

The article deals with the addresser-addressee relations in the texts of French political advertising video clips from the verbal, textual point of view. The texts of video clips issued by the candidates for the French 2017 presidential election during the first round of the campaign serve as the material for this article. The aim of the article is to determine how the candidates (i.e. the addressers) effectuate their relations with the voters (i.e. the addressees) in the texts of their videos. As a result, a range of rhetorical methods were used by the candidates allowing them to attract maximum attention of the target audience. It makes the addressees trust the addresser and provide the desired perlocutionary effect.