Features strategic assessment of potential corporate enterprise

Purpose of Article. The paper highlights the features reviews the strategic potential of corporate enterprise and its performance characteristics. A brief description of the work. The basic elements that make up the process of assessing the strategic potential of corporate enterprise are respectively: the object of evaluation, an evaluation criterion index (system) units (scale) measurement evaluation. We analyze different approaches to assess the strategic potential, namely the uses of common (global) parameter and scorecards. The basic estimating principles, parameters, criteria and methods that make up the methodology for assessing the strategic potential of the corporate enterprise. Highlights stakeholders in assessing the strategic potential who want to realize their economic interests and determine the main objectives of evaluation. Conclusions .Evaluation allows you to set how the company achieved its goals or how to change and improvement in the management affect the potential of the company, its effectiveness.