Branding of the territory. Is it necessary to develop a brand of territory?

It is believed that the brand is formed solely on the basis of a pronounced positive image of the territory, which is based on unique opportunities to meet those or other needs and requests. The brand of the territory is the highest manifestation of emotional consumer preferences, formed by a positive image. The branding of territories is based on the idea of presenting to the general public an idea of the uniqueness of the territory.