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Fuzzy World of Advertisements and the Hapless Consumer

Journal: International Research Journal of Advanced Engineering and Science (IRJAES) (Vol.2, No. 4)

Publication Date:

Authors : ;

Page : 37-41

Keywords : TV Commercials and the din and noise of advertisements; the hapless consumer; VIPs endorsing ridiculous advertisement claims. Fuzziness; Advertising in English; Semantic Realization.;

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Abstract

The din and noise of TV Commercials seem to be never ending and it has become difficult to take two winks in peace. What is interesting is that the viewers and the consumers seem to be unaware the advertisement content or claims nor do they seem to care. Such Consumer apathy has never been seen before and it is a wonder how advertisers get away with such ridiculous verbosity. The same story is repeated more or less in the same fashion with full page text advertisements in the news media. The funny thing is such advertisements are endorsed many times by famous film and sports personalities. I presume the VIPs in their hurry to earn a handsome return and busy schedules have short memories of what they are endorsing! This is going on a daily basis. If this is not a dizzy or fuzzy world of make belief then one wants to know what the circus is about. The younger generation can make a difference if they take their eyes and ears of the mobile and other digital devices for a moment to reflect on what is going on. In the meantime the hapless consumer wonders as to what he can do to make this world a better place to live!.

Last modified: 2017-11-20 17:30:22