Innovate and Differentiate Your (BI) Analytics Product with Intelligent Narratives and Deeper Context of your data

Abstract: There is no doubt that Big Data will transform business. But in an age of connected and empowered individuals, precision targeting must be balanced with personal value. If you want to build loyalty, spend less time using data to tell customers about you, and spend more time telling them something about themselves using intelligent narratives and deeper context of their data. Keywords: Business Intelligence, Intelligent Narratives, Big Data