Features of Foreign Investors Evaluating the Level of Competition in the Banking Market

The article substantiates that when developing strategic guidelines for investing, investors from abroad should monitor the Ukrainian banking services market, which allows to assess barriers to entry and exit from the market, the level of saturation of banking services, and also analyze the dynamics of competitors' behavior. A conclusion is drawn about the different levels of competition in different segments of the Ukrainian banking market in the context of state, foreign and private banks. The results of the calculations showed that by the end of 2016, state banks were monopolists in the market of deposit services for individuals, the market of credit services of individuals, the market of commission income; foreign banks in the market of credit services for individuals, private banks in the market of deposit services for legal entities, securities market.