A Study on Consumers’perception About Clothing Behavior in Tuticorin District

Clothing is an integral and inseparable part of mankind. The clothing needs arise from the birth till old age. Every small change taking place in human activities change the world in total. Innovating and evolving technologies revolutionize the existing clothing market. The minds of consumer towards clothing is observed regarding the source and manner of purchase of clothing, clothing expenditure, place of purchase of clothes and clothing buying practice. The study mainly concentrate on thoughtful planning, considerable knowledge of buying practices to build an efficient, appropriate wardrobe with the best quality for the spent money and approach of sales people at the buying place.