CONSUMER BEHAVIOUR ANALYSIS FOR PESTICIDE / CHEMICAL LOWLEVEL PRODUCTS

The purpose of this paper is to provide the evidence of a relationship between consumer willingness to pay for products with reduced levels of chemicals fertilizer. Through the literature review and statistical analysis, we will try to answer the raised research questions. The work constraint of this research lies in the ability to provide primary data focusing only in one geographical area such as Tirana, and the inability to reach all target respondents.