WOMEN ENTREPRENEURSHIP: GENESIS FOR SUCCESSFUL BUSINESS MODEL

Age is neither a limit nor an exception to realise the true potential or the way an individual want to live a successful life. An entrepreneur is the person who undertakes a venture, organises it, raises capital to finance it and assumes all or major portion of the risk. Gifford Pinchot III, an American expert on management, wrote his famous book Intrapreneuring in 1985. He used the term ‘Intrapreneur' to refer to the person who as the senior manager functions like an entrepreneur within his company. He serves as the head of a semi-autonomous product division. Though there is no major difference between entrepreneur and intrapreneur but they differ with regard to their personality and functions such as an entrepreneur is an independent business person and he himself raises the required capital and undertakes the risk where as an intrapreneur operates within a given company and thus may not be required to raise capital or to bear full risk of his efforts within the company. Women entrepreneurship has gained momentum in recent decades with the increase in the number of women's enterprises and their substantive contribution to economic growth. In today's dynamic era, women entrepreneurs are considered as one of the most important global giant for sustained economic development and social progress. The present paper provides a detail overview regarding the concept of women entrepreneurship, what are the factors that support them to start a business, what are the reasons that impede their growth and finally government strategies to promote these women entrepreneurs. A survey has been made from the women entrepreneurs working in Bahadurgarh city and finally brief analysis and interpretation are done on the basis of collected data in the form of bar graphs, pie charts, and column charts etc.