A Study on Sales Promotion Techniques on Personal Care Goods – A Consumer Oriented Approach

As Generally understood, Saes promotions are the techniques that help to boost the sales volume and the selling process. These promotion techniques attract several customers and encourage them to trial a product or switch brands. It can motivate consumers to buy a larger quantity of a particular brand or lessen the purchase cycle of buyers by encouraging them to make more quick action. Therefore these activities can be focused to various parties in marketing channel. This study has attempted to understand the effects of sales promotion techniques on personal care goods, with special reference to West Tambaram, Chennai.