Analysis of modern information systems marketing-oriented management
Journal: Economic Cybernetics. International scientific journal (Vol.73, No. 1)Publication Date: 2012-06-30
Authors : Shabelnik T. V.;
Page : 86-91
Keywords : Analysis; information systems; marketing-oriented management; tendencies; information technology;
Abstract
The paper explores the functionality of the information systems of marketing-oriented management at the present stage of development of information technology and the tendencies of their development.
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