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MEDICINE IN MARKET CONDITIONS: CROSS-CULTURAL ASPECT
Journal: Sociologie člověka (Vol.2, No. 4)Publication Date: 2017-11-20
Authors : A. D. Donika Sh. G. Ayvazyan;
Page : 7-9
Keywords : medical services; marketing; Healthcare system;
Source : Download Find it from : Google Scholar
Abstract
The article presents an analysis of the sociological studies of American and British scientists in order to reveal their attitude to the consumer approach in the health care system. A conclusion is drawn about the am- biguous attitude in Western society towards integrating marketing into national health systems
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Last modified: 2018-01-09 16:16:56