Effectiveness of Motivational Management on Employee Performance in Higher Educational Institutions of West Bengal

The nature, content and processes of work have changed over time. There has been adjustment, advancement, development, diversity and difference in work today. So has been a change in nature of employees. Employees today are exploring their own capacities and want to follow unique patterns for accomplishments. In such a course they need a motivating factor at workplace; motivation that would drive them and bring their foremost out. A motivated workforce brings forth innovation and creativity which enriches their performance standards. The study shows the feature of motivational factors in higher educational institutions of West Bengal where employee motivation is very important for the growth and development those institutions. Motivated employees are always productive and highly committed to their work. Motivation which increases employee performance indicates organization's attention towards employees. The paper delves deep into the facts that by motivational communication, by making employees feel better at work, by appreciating ‘the power of inclusion' and by sharing a vision with employees would not only create a productive employee and a pleasant transaction but also would generate self confidence, self discipline, cooperation, improve efficiency and strengthen bonds in the long run. The purpose of the study is to determine the influences of motivational factors towards employee's performance in higher educational institutions of West Bengal.