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PORTER FIVE FORCES ANALYSIS ON THE EXAMPLE OF “MISS FITNESS” CLUB

Journal: Theoretical & Applied Science (Vol.2, No. 6)

Publication Date:

Authors : ; ;

Page : 81-86

Keywords : fitness-club; competitiveness; market;

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Abstract

In this article the assessment of a chain of Russian fitness clubs "Miss Fitness" opportunities according to Porter five forces analysis for the purpose of increasing the competitive capacity of clubs is carried out: threat of new entrants and substitute products or services, bargaining power of customers (buyers) and suppliers as well as intensity of competitive rivalry are analyzed.

Last modified: 2014-04-07 12:00:29