PORTER FIVE FORCES ANALYSIS ON THE EXAMPLE OF “MISS FITNESS” CLUB
Journal: Theoretical & Applied Science (Vol.2, No. 6)Publication Date: 2013-06-30
Authors : Marina Konstantinovna Krivtsova; Valeria Aleksandrovna Belozerova;
Page : 81-86
Keywords : fitness-club; competitiveness; market;
Abstract
In this article the assessment of a chain of Russian fitness clubs "Miss Fitness" opportunities according to Porter five forces analysis for the purpose of increasing the competitive capacity of clubs is carried out: threat of new entrants and substitute products or services, bargaining power of customers (buyers) and suppliers as well as intensity of competitive rivalry are analyzed.
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