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Using the matrix "market-product-enterprise" in shaping the portfolio of innovation engineering company
Journal: Collection of Scientific Works of Kirovohrad National Technical University. Economic Sciences (Vol.22, No. II)Publication Date: 2012-11-11
Authors : O.Melnytsuk V.Stadnyk;
Page : 29-36
Keywords : ;
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Abstract
Features of market and product development, level of enterprise maturity during the innovation portfolio forming are characterized. Necessity of including into the portfolio the organizational-economic and other managerial innovations for extension of available market-product-enterprise variants and improving commercial potential of basic innovation is proved.
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