ANALYSIS OF FOOD CONSUMPTION PREFERENCES AND FOOD DEMAND IN CENTRAL JAVA, INDONESIA

The efforts of the Government in food diversification of rice to local food thus generating household conditions that tend to switch to wheat consumption compared to local commodities. So the necessary analyse to look at preferences in consuming the food commodities. Besides seeing the influence of price changes and the expenditure against the demand for food as the evaluation of food diversification successfully implemented. This analysis were using Susenas data (2016) analyzed by the Linear Approximation/Almost Ideal Demand System (LA/AIDS) model. The results of the analysis note that the highest preference is present on rice and flour, seen from the amount of consumption as well as the proportion of its expenditure. The results of the demand elasticity indicates that diversifies effort still hadn't done very well because there were still a dependency of the rice. So that the effort to maintain the affordability of the rice should still be enacted.