Communication Behaviour of Pomegranate Growers in Western Maharashtra

India with diverse soil and climate comprising several agro-ecological regions provides ample opportunity to grow a variety of horticultural crops. These crops form a significant part of total agricultural produce in the country. Pomegranate is gaining a lot of attention world over because of its high economic and neutraceutical values. India is the largest pomegranate producer in the world (8.6 lakhs tones) sharing about 36% of the world's production. The study revealed that the majority of the pomegranate growers had 36 to 50 years age, received up to degree and higher education, had higher socio-economic status, cosmopoliteness and small land holding, cultivating the pomegranate crop on 2.01 to 5.00 hectares of their land holding, had annual income between Rs. 4,00,001/- to 7,00,000/-, were having higher scientific orientation (60.44%), economic motivation (58.22) and innovativeness (40.44%), higher use of extension personnel, group contact sources for getting information on plant protection measures.