Attitude towards Risk among Melon Farmers in Kulon Progo District Indonesia

The aim of this study was to determine the effect of production factor of melon productivity and determinefarmers attitude towardrisk of melon farming. The study was carried out in Kulon Progo district, and had 100 melon farmers as respondents. Primary data consisted of cross section data (among farmers) and time series (cropping season), thus obtained 169 farm records totally. Data was collected during April-June 2014. Farmer attitude toward risk was analyzed using risk aversion parameter or K(s), developed by Moscardi and de Janvry (1977). Cobb- Douglas production function has applied to help determining the value of risk aversion parameter. The study revealed that seed, ZA fertilier, NPK fertilizer, organic fertilizer, agro-ecosystem and cropping season had influenced significantly on melon yield. Most of melon farmers (82,84%) behaved risk averter.