PENERAPAN STANDAR EKSPOR GURITA DAN IKAN TERI PERUSAHAAN PERIKANAN DI KENDARI1

This paper analyzes the implementation of fisheries standards for octopus and anchovy in Kendari, Southeast Sulawesi by the government and the private sector. It uses qualitative and quantitative analysis based on Performance, Vision, and Strategy (PVS) and Strength, Weakness, Opportunity, Threat (SWOT) analyses. The study uses data from observations and in-depth interviews using questionnaires based on CODEX Alimentarius to evaluate applied standards and their implementation. This study finds that companies are capable of implementing Hazard Analysis and Critical Control Point (HACCP) to ensure the safety of the product as well as other standards required by importers. Fisheries companies in Kendari generally have capable human resources for implementing standards because they have employee training and development programs. On the other hand, despite good coordination among the central and regional governments and the private sector, the only regional laboratory with the competence to test food has problems. Nevertheless, fisheries companies' are generally able to meet the standards required by the export market.