FUNCTIONALLY-BASED TYPOLOGY OF DATING SITES USERS

The article is concerned with dating sites. At first, there is a need to differentiate the Internet into some zones, such as BusinessZone, InfoZone, GameZone, Blogzone and CommunicationZone. After characterizing zones, there is a short description of dating phases typical for dating site users. Next, the article provides the rationale to the basis of the Dating sites subjects classification. The totality of the Dating site subjects were divided into seven functional categories, each included some typical groups. The common function of the Dating site for the every subject in group was chosen as a group classification rationale. At last, there was a type classification given.