INNOVATIVE MARKETING STRATEGIES IN TOP MOST COMPANIES

This Research Study looks at various innovative marketing strategies used by our top most companies .Marketing strategies is a long term, forward looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Overall approach of this paper is to create a link between growth rate of companies and new marketing strategies. Good marketing is no accident, It is both an art and a science and it results from careful planning and execution using state-of-the-art tools and strategies. So, marketing is and about the importance of understanding consumers and the marketplace environment. At Present-“CONSUMERS ARE KING” – understanding consumers' needs and desires are necessary for every company .Marketing Strategies boils down to questions like which customers will we serve, How will we serve them? The tough part is coming up with good answers to these simple-sounding but difficult questions. The goal of marketing strategies is to create more value for the customers than competitors .In this study, its found that innovative marketing strategies have great role in companies success like: APPLE , V-MART, AMAZON , PATANJALI –whose names are enough to show their place in market .The Findings of this paper may be useful for readers to gain more knowledge about various companies with different marketing strategies and helpful to find more innovative marketing strategies.