ON THE STANDARDIZATION ISSUE OF MODERN RUSSIAN LANGUAGE: CONCEPTS AND ESSENCE

We focus on the issues of a decent and indecent form of the words of the Russian language. The relevance of this article consists in studying the standardization of the modern Russian language. The purpose of the article is the aquaintance with the concept of "an indecent form of the utterance", exposure of its essence and the causes of its use. The novelty of the article is explained by the choice of the subject of the research – an indecent form of the utterance that is a part of the group of promising directions in the field of modern linguistics connected with the problems of the emergence of new lexical units of non-normative vocabulary. The given article provides an opportunity to learn the mechanism of using the indecent form of the utterance and make their analysis taking into account the context. The analysis of an indecent form of the utterance presents a considerable interest both in theoretical and in practical terms.