ENTREPRENEURS WHO ARE CONTRADICTION BETWEEN THE IDEALIZATION OF IDEOLOGY AND THE ATTRACTIVENESS OF CAPITALISM: A RESEARCH ON TOURISM ENTREPRENEURS

The main purpose of this study is to reveal how entrepreneurs manage conflicts or contradictions between values, norms and beliefs specific to entrepreneurs' ideology and capitalist requirements. In addition to the main purpose, this study also focus on what the preferences of entrepreneurs are when they have a conflict and contradiction between their ideological positions and capitalist requirements. In this context, interviews were conducted with eight entrepreneur who have invested in tourism industry. Interview data imply that when entrepreneurs have conflict between ideological norms-beliefs and capitalist requirements, they prefer ideological norms, beliefs, and avoid behaviour which are in conflict with their ideology. But, this implications always doesn't mean that entrepreneurs doesn't always prefer ideological norms and beliefs to capitalist requirements. Because data show that some new economic incomes and investment forms about tourism industry arise which enable to prefer ideological norms and beliefs.