SOUNDS OF MODERN TALK AIR

The author examines the role of broadcasting from inception to the present day; he means a new historical round of mass media that links modern radio with 1920-30s radio. Art genres of broadcasting and TV news covered in the direct synthesis with information radio genres. In this case, a more organized and balanced sounding of contemporary information radio (order of texts, music-speech structure, and sound design) has a more limited, local space in society. Radio is not only within national boundaries, but also within cultural, subcultural, narrow consumer boundaries. Hence the clear dominance of the road radio audience, as well as a return to the private broadcasting (mobiles, web-channels, podcasts).