CAPITALIZATION OF THE SOCIO-HUMANITARIAN POTENTIAL AS A FACTOR OF ECONOMY COMPETITIVENESS IN A GLOBAL WORLD

The author of the article examines the issues of capitalization of socio-humanitarian potential in the context of increasing the competitiveness of economic entities of micro-, meso- and macro- (or global) levels. The content of the socio-humanitarian potential, as well as the features of the process of transforming the range of its components into an innovative resource and Start-up capital are revealed. The role of intangible rent-forming resources in increasing economic efficiency of business entities and national economies (including due to the growth of rent incomes) is highlighted; the main subtypes of quasi-rent (educational and creative) are considered.