MARKETING IN SOCIAL MEDIA (SMM) AS A TOOL FOR PROMOTING GOODS AND SERVICES
Journal: International Scientific Journal "Internauka" (Vol.1, No. 36)Publication Date: 2017-10-31
Authors : Kyfyak Oleksandr Urda Valentyna;
Page : 123-130
Keywords : marketing; social media; tool for promoting;
Abstract
Using of marketing in social media as a tool for promoting goods and services were investigated. Also, advantages and disadvantages are shown in comparison with traditional marketing solutions, basic types and tools of SMM are defined.
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