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The concept of goodwill and characteristics of its components
Journal: Collection of Scientific Works of Kirovohrad National Technical University. Economic Sciences (Vol.22, No. II)Publication Date: 2012-11-11
Authors : O.Rydzevska A.Salo;
Page : 349-352
Keywords : ;
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Abstract
The article describes the nature and characteristics of the concept of "goodwill", the characteristic components of the concept and forms of expression. The analysis of its role in the activities of Ukrainian enterprises
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