POSSIBILITIES OF THE BRAND-ORIENTED NATIONAL ECONOMY

The dynamic of commercial brands TOP-100 according BrandFinance is analyzed. The brand is defined as a tool of economic development of the national economy. The impact of the brand on economic growth at all levels of the national economy is demonstrated. The role of various forms of brand in socio-economic development of the country is defined. Changing the sectoral architecture of the national economy in brand-oriented formats is established.