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CURRENT TRENDS FOR DEVELOPMENT OF MARKETING INFORMATION SYSTEM

Journal: Journal Association 1901 SEPIKE (Vol.1, No. 14)

Publication Date:

Authors : ;

Page : 126-129

Keywords : informational system; management; life cycle; marketing;

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Abstract

This paper emphasizes the need for development of marketing information system in the current context of globalization. Authors in the work identify the main aspects of development information system. Authors determined basic stage and principles of effective operation of contemporary enterprises. Revealed that the great importance attaches internet technologies, implementation of marketing activities allows enterprises to adapt to current market conditions and contributes to their effectiveness.

Last modified: 2018-02-06 22:20:10