CURRENT TRENDS FOR DEVELOPMENT OF MARKETING INFORMATION SYSTEM
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 14)Publication Date: 2016-09-30
Authors : Iryna Netreba Alona Vikulova;
Page : 126-129
Keywords : informational system; management; life cycle; marketing;
Abstract
This paper emphasizes the need for development of marketing information system in the current context of globalization. Authors in the work identify the main aspects of development information system. Authors determined basic stage and principles of effective operation of contemporary enterprises. Revealed that the great importance attaches internet technologies, implementation of marketing activities allows enterprises to adapt to current market conditions and contributes to their effectiveness.
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