COMPETITIVE CAPACITY OF AGRARIAN ENTERPRISES UNDER CONDITIONS OF REFOCUSING ON FOREIGN SALES MARKETS

The main precondition to secure move of agrarian enterprises to a new level of performance is secured by measures, supporting high profitability and financial stability of agricultural enterprises' performance. Under current conditions of refocusing on sales markets of agrarian products, enterprises should organize communication in its market segment and establish a system of relations with buyers, intermediates, partners, etc. Thus, there is an objective necessity to diversify rural economy and sales markets of agrarian products, basing on the existing financial, resource and labor potential. Agrarian sector is a primary direction of Ukraine's economic development. Current conditions of financial, resource and investment potential of agrarian enterprises, as well as state foreign policy to agriculture prevent competition of producers at the world and domestic markets.