THE SOCIAL REPORTING IN STRATEGY OF STEADY DEVELOPMENT OF THE RUSSIAN BUSINESS

In the article it is proved, that introduction and popularization of the social reporting in activity of the Russian companies promotes their long-term steady development. On the basis of the state-of-the-art review of the domestic and foreign publications devoted to occurrence and use of the concept of the social reporting, its (her) conceptual device is specified. Standards of the social reporting and principles of their drawing up are systematized widespread (distributed) in activity of large international corporations. Advantages and lacks of introduction and use of international standards of the reporting are allocated. In this work the estimation is given to prospects of distribution of the corporate social reporting in the Russian business.