STRATEGIC PECULIARITIES OF THE CREATIVELY INNOVATIVE DEVELOPMENT OF ENTERPRISE

The article shows that the creative revolution took place in modern management. The main content of this revolution is that the creative potential becomes from the secondary to the main resource in ensuring competitiveness. Wherein, management system is transformed in order to provide the maximal generation, accumulation and use of the employees creative potential. Creative coup is going on the four main areas: 1) providing the maximally possible creative freedom for innovators; 2) inner-economy diversification of informational flows; 3) development of the inner-economy experimentation; 4) tolerant attitude to the objective failures. It is proved that under current conditions it is necessary to use creative potential as much as possible from all enterprise employees. Here are described and forwarded the both principles – what has been said and what has not been said by enterprise employees. The essence and the basic principles of intra-markets of intellectual products (inner-economies "brains markets") are shown.