EVALUATION OF THE COMPETITIVE ENVIRONMENT DEVELOPMENT AS A STAGE OF ASSESSING THE COMPETITIVENESS OF BAKERY ENTERPRISES

Methodological issues of evaluation of the competitive environment development are considered in the article. Major coefficients that are used in evaluation of the competitive environment development author grouped into two categories: indicators of market monopolization and indicators of competition intensity between enterprises. The direction of each indicator influence on the degree of market monopolization and competition intensity is justified. Also author conducts the evaluation of the competitive environment development in the regional Ukrainian bakery market (at the example of Odessa region). On the basis of the obtained results author describes the current level of the competitive environment development in the regional Ukrainian bakery market. Also author identifies causes of the current position of the researched category.