PRACTICAL IMPLEMENTATION OF ETALON BUSINESS MODEL IN RESTRUCTURING PROCESS OF THE FOOD INDUSTRY'S ENTERPRISES

This paper presents the results of researches on the restructuring issue of the food industry's enterprises on the basis of business models (etalon, dynamic and self-tuning) and their practical implementation. On the basis of the author's etalon business model, methodical approach to the assessment of the restructuring of the food industry's enterprises is proposed. It is proved that formalized model is an effective tool for both strategic and operational management. The result of our research is to validate the feasibility of the restructuring on the basis of predesigned business model, which can become a tool for evaluating the business performance and will allow to offer a new models on common principles and will form the competitive advantages in the industry food markets.