DEPOSITORS AND FACTORS OF CHOICE

Certain features of credit cycles as well as the complex influence on the investors and depositors preparing to finance and invest are described in our article. The object of our research is a depositor with its propensities and behavioral peculiarities that is the basic factor of credit transactions. The authors try to solve some questions on the influencing factors the depositor's choice of the bank and its attractiveness. The depositors' features have been characterized. Influence of panics to the deposit activity of bank has been considered; relations between some of most important factors have been set.