DIGITAL MARKETING TECHNOLOGIES: ROLE IN THE COUNTRY ECONOMIC DEVELOPMENT

The article considers the importance of marketing technologies in the country economic growth from the perspective of its influence on the factors of the business effectiveness and country welfare. The main prerequisites of the digital marketing technologies development were examined. Actual trends of the information and marketing technologies development were observed, the reports of the leading world companies were used as a background for the given research. The theoretical background was evaluated in order to substantiate the relevance of the presented issue. The interdependence of the both marketing technologies development and the economic situation was revealed in order to serve as a foundation for further research.