PROSPECTS OF TOURISM IN GEORGIA AND THE REQUIREMENTS OF INTERNATIOLAN TOURISM MARKETJournal: Innovative Economics and Management (Vol.II, No. 1)
Publication Date: 2016-09-30
Authors : NINO MAZIASHVILI;
Page : 122-125
Keywords : Agro-tourism; Resource potential; Agro-products; The international tourist market.;
Accelerated rhythm of modern life has great influence on the humans spiritual and physical health. So periodically, often we have a desire to rest up and get engaged in agrotourism in the outside of the city, in quiet surroundings . Agro-tourism is a type of tourism, when the tourists goal is to to live by a local resident, to work with him. Depending on the existing resource potential of our country, there is the prospect of development of agro tourism. That is on the development stage In Georgia. In recent years the the number of foreign visitors coming to for a relaxing on the mountain and sea resorts, to visit the historical and cultural monuments. However, Georgia as the agricultural traditions country, have the possibility of for agricultural tourism development. We hope in the future more and more tourists will come view the wide variety of nature, culture and sights. However, in this area also we have weaknesses. The lack of appropriate infrastructure in rural areas. Also there are no special programs for the development of agrotourism, Who will carry out the restoration of and decoration of houses in the rural maintaining in national style with modern amenities and comfort, which will allow tourists to get to know the local culture, traditions, folklore, relax in mountain villages. The same important is training of rural population, How to engage in this field easily, how managed to obtain a small amount by new revenues. The government considering experience of other countries, must involve the villages of this field, in accordance with their customs and traditions and rules to boost motivation for the long-term period. Mainly tourist firms must export agro-products in the international tourism market, as the rural population still does not have the opportunity to use the direct marketing, funding the advertisement on abroad, or selling a product over the Internet.
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