King Saud University students' attitudes towards the Importance of Awareness of Heritage

Universities play an important role in the development of heritage awareness among students; it helps them to understand and recognize the importance of landmarksand archaeological heritage in the country, and equip them with the knowledge, skills and values that link the significance of heritage as a component of economic, social and cultural, as well as their orientation and attitudes towards heritage. This study aims to identify the attitudes of King Saud University students towards the importance of awareness to heritage in the light of some variables emanating from the perspective of the students themselves. The study, which was conducted from 01/02/2015 to 21/05/2015 adopted a descriptive and analytical approach that indeed requires data collection pertaining to the development of students' attitudes scale towards heritage awareness. The collected data was distributed after presentation to a number of reviewers. That was done to ensure the sincerity and the persistence of a random sampling of undergraduate and graduate students at King Saud University. The number of male/ female students was 450. The results showed that there is a perception and awareness among the study sample members about some elements of traditional culture, and positive attitude towards heritage and its importance. It also pointed to the lack of statistically significant differences between demographic variables in the students' attitude towards the importance of awareness of heritage. Based on the results, the study proffered a number of recommendations, most notably being the inclusion of the curricula of heritage importance and its awareness in the academic courses of the university; and the development of heritage awareness among students through University activities to create conscious-laden generation that are aware of heritage importance in economic, social and cultural pursuits