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INNOVATION PROJECTS MANAGERS PERCEPTION AND ASSESSMENT OF RISKS
Journal: Theoretical & Applied Science (Vol.10, No. 2)Publication Date: 2014-02-28
Authors : Gennady Vasilyevich Kovalenko; Olga Vladimirovna Kolosova;
Page : 156-161
Keywords : innovation; project; risk; risk perception; risk assessment; project managers;
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Abstract
The problem of the innovative projects managers’ perception of risk is discussed. The results of innovation projects’ risks assessment by their managers compared with the estimate given by small business entrepreneurs to their projects are analyzed. The underestimation of market risks by the leaders of innovative projects including consumers’ solvency, competition and price volatility is presented. The causes of discrepancies between theoretical assumptions about the high riskiness of innovative projects and its evaluation by managers in practice are debated.
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Last modified: 2014-04-10 02:02:54