THE STRUCTURE OF TOURIST ADVERTISING TEXT (BASED ON THE MATERIAL OF WEBSITES OF RUSSIAN TRAVEL COMPANIES)

This article examines the structure of tourist advertising text. The article gives examples of structural elements of the tourist advertising text that were collected by analyzing the content of sites of Russian travel companies. It is concluded that this structure is a feature of a short advertisement, rather than a travel company website, which provides more detailed information about a travel company, a tourist product, and other information necessary for the consumer.