SUSTAINABILITY AND PERFORMANCE IN TRADE SECTOR

Today's economic conditions, financial and competitive constraints, and especially changing consumer attitudes, make businesses adopt new management policies that lead to sustainability-based on economic performance. Business performance perceiving (both from owners or investors and from consumers point of view) goes through a change, which should not be ignored. Creating sustainability value ​​is already a condition of survival. Sustainability in the commercial sector (perhaps) is not as obvious as in the primary or secondary sector of the economy, but its importance can not be neglected at all. This is also demonstrated by the study made of trade companies in Hungary and Romania, two East-European countries, where in both cases the share of the enterprises in commerce is the highest share in the NACE classification. The study includes a comprehensive analysis of this companies net earnings, based on their Financial Statements for a period of 5 years.