Technology for Innovating the Amazon's Fish-Farming Activity

This work is about the innovation with focus in the competitive strategy for the fish´s production in Amazon´s captivity. The assumption is the axis of the systemic analysis of contingencies in order to reduce operating costs and gain competitiveness. It is based on the Contingency Theory from the Joan Woodward´s perspective. The research questioning is: how is characterized the innovation in the competitive strategy context of the Amazon fish-farming.It was used the Case Study Method. The methodology of this work is both quantitative and qualitative, involved consulting experts and focus groups. As a result, it concluded that innovation in the competitive strategy context of the Amazon fish-farming, characterized by the breakdown of tradition that perpetuates unproductive or high-impact practices. It´s recommended that these idealizers would be internalize in the policies of the development agencies. This research provides information to the development of public policies for integrated local development and managers who wish to develop competitive strategies in sustainable fish farming.